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D2C Brands in India

India has thousands of D2C brands, but only a few consistently move the market. This page ranks the D2C brands in India that D2C Brief tracks daily, organized by sector, the top D2C brands in India, at a glance.

123 brands ranked 9 categories Updated daily
IPO Watch (5)Q-Commerce Platforms (7)Fashion & Apparel (20)Food & FMCG (31)Beauty & Personal Care (18)Home & Lifestyle (4)Electronics & Gadgets (4)Platforms & Infrastructure (22)Mobility & EV (1)
IPO Watch5 brands
1
Cult.fit
Fitness & WellnessIPO

Organised fitness chain. Updates →

2
Zepto
Q-commercePlatform

Quick commerce platform. Updates →

3
Turtlemint
InsurtechIPO Watch

Digital insurance distribution platform. Updates →

4
boAt
ElectronicsAudio

Consumer electronics & audio D2C. Updates →

5
Wonderchef
HomeAppliances

Kitchen & home appliances D2C. Updates →

Q-Commerce Platforms7 brands
6
Reliance Retail / JioMart
E-GroceryQ-commerce

India’s largest retailer. Updates →

7
BigBasket
E-GroceryQ-commerce

E-grocery pioneer, Tata-owned. Updates →

8
Flipkart
MarketplaceQ-commerce

Ecommerce & quick commerce platform. Updates →

9
Blinkit
Q-commercePlatform

Quick commerce platform (Zomato subsidiary). Updates →

10
Plazza
Quick CommercePharma

Quick medicine delivery, tech-enabled neighbourhood pharmacies. Updates →

11
Fixxly
Quick CommerceBuilding Materials

AI-driven quick commerce for building materials, 30-minute delivery. Updates →

110
Snabbit
Home ServicesHyperlocal

Home-services platform, crossed 115,000 daily jobs with burn per job below ₹250. Updates →

Fashion & Apparel23 brands
12
Groyyo
Fashion Supply ChainB2B

Apparel manufacturing & supply chain platform, Gurugram. Updates →

13
Forevermark (De Beers)
JewelleryOffline Retail

Natural-diamond jewellery brand. Updates →

14
Lenskart
EyewearOmnichannel

Omnichannel eyewear. Updates →

15
Nalli
FashionLegacy Brand

Century-old saree retailer. Updates →

16
Giva
JewelleryFunding

D2C jewellery brand. Updates →

17
BUILT
FootwearFunding

D2C footwear startup. Updates →

18
Confluxe
FashionBrand Launch

Asset-light distribution platform for international apparel brands entering India. Updates →

19
Aukera
JewelleryLab-Grown Diamonds

D2C lab-grown diamond jewellery brand. Updates →

20
Pernia's Pop Up Shop
Designer FashionMarketplace

Luxury designer fashion marketplace. Updates →

21
Fizzy Goblet
FootwearFashion

D2C footwear & accessories brand. Updates →

22
Snitch
FashionOmnichannel

Men's fashion D2C brand. Updates →

23
NEWME
FashionOmnichannel

Gen Z women's fast fashion D2C. Updates →

24
Nestasia
HomeLifestyle

Home décor & lifestyle D2C. Updates →

25
Ten x You
FashionSportswear

D2C sportswear brand. Updates →

26
India Circus
HomeLifestyle

Home & lifestyle brand. Updates →

27
BlueStone
JewelleryOmnichannel

Omnichannel jewellery retailer. Third straight profitable quarter. Updates →

28
Palmonas
JewelleryD2C

Demi-fine jewellery brand, now with lab-grown diamonds. Updates →

29
Attrangi
JewelleryD2C

Ethnic jewellery brand, moved 70% of sales off marketplaces onto its own site. Updates →

30
The Bear House
FashionD2C

Premium menswear D2C brand, profitable since year one. Updates →

105
Forcas Studio (FTX)
FashionQuick Commerce

Listed apparel major whose fast-fashion label FTX now delivers via Flipkart Minutes in 20 minutes. Updates →

117
Furrl
Fashion TechM&A

Fashion discovery platform with AI styling tech, acquired by Reliance Retail in an all-cash deal. Updates →

118
SKIMS
ShapewearMarket Entry

Global shapewear and loungewear label, entering India through Reliance Brands. Updates →

121
BlissClub
AthleisureD2C

Bengaluru athleisure brand, raised ₹160 Cr to expand product range and retail footprint. Updates →

Food & FMCG32 brands
31
MTR Foods
Packaged FoodsFMCG

Legacy foods major, Orkla-owned. Updates →

32
Reliance Consumer Products
BeveragesFMCG

Campa, Independence. Updates →

33
ITC Foods
Packaged FoodsFMCG

Packaged-foods arm of ITC. Updates →

34
Open Secret
SnackingD2C

Healthy snacking D2C. Updates →

35
Anmasa
GroceryD2C

D2C grocery. Updates →

36
GOPIZZA
QSRIPO Watch

D2C pizza chain. Updates →

37
Havmor
Ice CreamQuick Commerce

Legacy ice-cream brand. Updates →

38
FreshMenu
Cloud KitchenM&A

Cloud kitchen pioneer. Updates →

39
Farmley
SnackingPremium Pantry

D2C dry fruits & snacking brand. Updates →

40
Doodhvale Farms
DairyDaily Essentials

D2C dairy & daily essentials brand. Updates →

41
Supply6
NutritionD2C Wellness

Bengaluru-based D2C nutrition and wellness brand. Updates →

42
Let’s Try
Food & FMCGSnacking

Indian snacking D2C brand, chips, popcorn, rice puffs, dips. Updates →

43
Piramal Consumer Healthcare
Food & FMCGHealth & Wellness

FMCG house across pain, wellness, and baby care. Updates →

44
SAJ Food Products
Food & FMCGRegulatory

FMCG brand behind Shakti Bhog flour. Updates →

45
Anveshan
Food & FMCGClean Label

Clean food D2C, A2 ghee, cold-pressed oils, raw honey. Updates →

46
Alienkind
Food & BeverageGen Z

Sci-fi Gen Z café chain. Updates →

47
BeastLife
Health & NutritionCreator-Led

Creator-led nutrition D2C. Updates →

48
Sepoy & Co.
Food & BevD2C

Premium craft mixer brand. Updates →

49
Storia Foods
Food & BevD2C

Premium dairy & beverage D2C brand. Updates →

50
Vishnu Bhavan Frozen Foods
FoodRegional

Heritage Kerala food brand entering D2C frozen & RTE formats. Updates →

51
English Oven
FoodBakery

Premium bakery brand. Updates →

52
iD Fresh Food
Packaged FoodsIPO Track

Ready-to-cook batter brand, eyeing an IPO by Oct 2027. Updates →

53
Suminter India Organics
Food & AgriB2B

Farm-to-market organic food ingredients platform. Updates →

54
Zappfresh
D2C Meat & SeafoodOmnichannel

D2C meat and seafood brand, Q1 FY27 revenue up 58% to ₹74 Cr. Updates →

55
Urban Harvest
B2B FoodtechFunding

B2B foodtech platform, gourmet and specialty ingredients, raised Series D led by Info Edge. Updates →

99
Dabur India
FMCGM&A

Legacy FMCG major actively scouting acquisition targets after a 15% profit jump. Updates →

56
Tata Consumer Products
FMCGM&A

FMCG major, growth businesses now outsell core tea and coffee. Updates →

57
FreshTerra
GroceryRetail

Premium grocery chain from Elixiir Foods. Updates →

58
Bira 91
BeveragesDistressed

Craft beer brand, founder exited after debt settlement. Updates →

102
Sid’s Farm
DairyD2C

Hyderabad D2C dairy brand, raised ₹81 Cr pre-Series B with Dodla Dairy as a new investor. Updates →

106
United Spirits
BeveragesFMCG

Diageo India-owned liquor maker, fighting FSSAI's flavouring crackdown in the Bombay High Court. Updates →

116
Emami
FMCGEarnings

Legacy FMCG major, Q1 profit dropped 15% on higher input costs. Updates →

Beauty & Personal Care20 brands
59
Scimplify
IngredientsB2B

Specialty chemicals platform supplying actives and ingredients to consumer brands. Updates →

60
Recode Studios
BeautyM&A

Beauty & personal care brand; acquiring majority control of luxury label Aflairza. Updates →

61
Promom
Mom & BabyD2C

Maternal & baby care, Lucknow. Updates →

62
Naturis Cosmetics
ManufacturingBeauty Supply Chain

Contract manufacturer for Nykaa, Plum, Pilgrim, and Bare Anatomy. Updates →

63
Plum
BeautyPersonal Care

D2C beauty & personal care brand. Updates →

64
Mamaearth
BeautyPersonal Care

Personal care & beauty D2C. Updates →

65
Marico
FMCGHouse of Brands

Listed FMCG major. Updates →

66
Avni Wellness
Women's HealthWellness

Women's health D2C brand. Updates →

67
Phitku
Personal CareNatural Deodorant

D2C alum-based natural deodorant brand. Updates →

68
Nykaa
Beauty PlatformIPO Watch

India’s leading beauty & personal care platform. Updates →

69
Nua
FemtechWomen's Health

D2C femtech brand. Updates →

70
Bodycraft
BeautyWellness

Omnichannel beauty and wellness chain. Updates →

71
LNGVTY
SkincareFunding

Skin-longevity D2C skincare brand. Updates →

79
Wipro Consumer Care
FMCGM&A

FMCG conglomerate, personal care & lighting. Updates →

72
Bombay Shaving Company
Men's GroomingD2C

Men's grooming D2C brand under Visage Lines, parent turned adjusted-EBITDA positive in FY26. Updates →

103
Truth & Hair
BeautyD2C

Hair, beauty and styling D2C brand, raised ₹5.4 Cr seed led by IPV after a Shark Tank India appearance. Updates →

107
Elements Wellness
WellnessDirect Sales

Direct-sales wellness brand under IndiaShoppe, built to ₹1,264 Cr on Eureka Forbes' playbook. Updates →

108
UN:BLOC
HealthtechFunding

Stealth-mode healthtech venture backed by Yuvraj Singh, founded by ex-Healthians cofounder Deepak Sahni. Updates →

113
Aminu
SkincareD2C

D2C skincare brand, Nykaa acquired a 51% stake for up to ₹32 Cr with founders staying on. Updates →

119
Typsy Beauty
BeautyD2C

Delhi NCR BPC brand, raised ₹20 Cr to expand quick commerce and offline retail. Updates →

Home & Lifestyle5 brands
73
IKEA India
HomeOffline Retail

Global furniture retailer, India arm. Updates →

74
The Indus Valley
KitchenwareHome & Lifestyle

Chennai-based kitchenware D2C brand. Updates →

75
AllHome
HomeD2C Platform

Home improvement managed marketplace. Updates →

109
Cello World
ConsumerwareM&A

Listed consumerware major, in talks to sell a controlling stake to Bain Capital. Updates →

114
Vaaree
Home DécorMarketplace

Bengaluru home décor marketplace, raised ₹65 Cr Series A led by Hero Enterprise. Updates →

Electronics & Gadgets4 brands
76
Onida
ElectronicsBrand Relaunch

Legacy consumer electronics brand. Updates →

77
Sangeetha Gadgets
ElectronicsQ-Commerce

Electronics retail chain. Updates →

78
upliance.ai
Smart AppliancesAI

AI-powered smart-appliance startup, Khosla Ventures-backed. Updates →

104
Atomberg
Smart AppliancesIPO Track

Smart appliances brand (BLDC fans), converted to a public entity ahead of a planned listing. Updates →

Platforms & Infrastructure25 brands
80
Meesho
MarketplaceListed

Listed value-commerce marketplace. Updates →

81
Myntra
Fashion MarketplacePlatform

Flipkart-owned fashion marketplace. Updates →

82
Udaan
B2BPlatform

B2B ecommerce platform for kiranas and small retailers. Updates →

83
OneCard
FintechFunding

Mobile-first credit card platform. Updates →

84
Swiggy
PlatformQ-Commerce

Food delivery, Instamart quick-commerce, and Genie parcel platform. Updates →

85
GoKwik
Checkout InfraPlatform

Ecommerce checkout & conversion enabler. Updates →

86
DMart
RetailPlatform

Large-format offline retail chain. Updates →

87
Amazon India
PlatformQ-Commerce

Marketplace, AWS cloud & Amazon Now quick commerce. Updates →

88
PayU
PaymentsInfrastructure

Prosus-owned payment gateway and fintech platform. Updates →

89
Shadowfax
LogisticsPlatform

Last-mile and hyperlocal logistics. Updates →

90
Meta / WhatsApp
PlatformSocial Commerce

Social commerce & WhatsApp Business platform. Updates →

91
CRED
FintechCommerce

Fintech & commerce platform. Updates →

92
Cashfree Payments
PaymentsCheckout

Payments infrastructure. Updates →

93
Zomato
Food DeliveryAI & Discovery

Food delivery platform (Eternal), piloting AI voice ordering. Updates →

94
AJIO Beauty
BeautyPlatform

Reliance Retail’s omnichannel beauty platform, 1,500+ brands day one. Updates →

95
Wiffy
ServicesPlatform

Post-sales installation platform, 3,000+ technicians, 100+ brand partners. Updates →

100
Rapido
PlatformFood Delivery

Ride-hailing platform expanding into food delivery via Ownly, a zero-commission model. Updates →

101
OfBusiness
B2B MarketplaceIPO Watch

B2B ecommerce and financing platform, IPO-bound. Updates →

96
PhonePe
PaymentsIPO Track

UPI payments leader, preparing for a public listing. Updates →

97
Paytm
PaymentsAI Software

Fintech and payments platform, betting on AI software sold to merchants as a new growth engine. Updates →

111
Shiprocket
Ecommerce EnablementIPO Watch

Ecommerce enablement and logistics platform, reportedly IPO-bound below its last private valuation. Updates →

112
Pine Labs
PaymentsPlatform

Payments and merchant commerce platform, expanding gift-card distribution through quick commerce. Updates →

115
GetVantage
FintechRBF

B2B revenue-based financing platform for D2C and MSMEs, capacity past ₹700 Cr. Updates →

122
LEAP India
LogisticsIPO Watch

Pallet-pooling logistics tech platform, netted ₹744 Cr from anchor investors ahead of its IPO. Updates →

123
Groww
FintechM&A

Listed fintech and wealth management platform, Fisdom's cofounders set to exit a year after its acquisition. Updates →

Mobility & EV2 brands
98
Raptee.HV
Electric VehiclesMobility

Electric motorcycle D2C brand, Chennai-based, expanding retail nationally. Updates →

120
Ola Electric
Electric VehiclesDistribution

Electric two-wheeler maker, pivoted to a dealer-led sales model after five years of D2C-only stores. Updates →

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