Fact
FY26 operating revenue of ₹270 Cr, more than double FY25's ₹130 Cr, was posted by The Bear House, a Bengaluru-based premium menswear D2C brand founded by Harsh and Tanvi Somaiya, with net profit rising 5x YoY to ₹16 Cr, per Inc42. The brand says it has been profitable since its first year of operations, having opened its first store in February 2025 and scaled to 24 exclusive outlets within a year, alongside 109 Reliance Trends shop-in-shops and 272-plus Reliance touchpoints overall, with plans to expand to nearly 65 stores. Offline currently contributes about 25% of revenue, while quick commerce, via Zepto, Swiggy Instamart and Myntra M Now among others, contributes roughly 2%, a figure founder Harsh Somaiya expects to grow to 8-10%. A fresh $25 Mn Series B is being raised, following an earlier ₹50 Cr Series A led by JM Financial India Growth Fund III.
Interpretation
A brand generating just 25% of revenue offline is still calling offline its primary growth lever for a 2x revenue target, that's a bet that store economics, new outlets reportedly hit EBITDA breakeven within two months, with a 12-14 month payback, scale faster than online acquisition costs do. It also puts The Bear House in direct comparison with Snitch (₹900 Cr FY26 revenue, up 80%) and The Souled Store (profit fell 38% to ₹11 Cr despite 37% revenue growth), a reminder that in menswear D2C right now, revenue growth and profit growth are increasingly decoupling, and The Bear House is explicitly underwriting its FY27 target on avoiding that split.
Action
D2C fashion brands evaluating offline expansion should benchmark against The Bear House's reported 12-14 month store payback period and 2-month EBITDA breakeven before committing capital, and should note its practice of launching most new stores where online traction already exists rather than using retail to enter cold markets.
Watch next
Whether the $25 Mn Series B closes and at what valuation, whether store count reaches the 65-store target on schedule, and whether quick commerce actually reaches the 8-10% revenue share Somaiya is projecting.